Alsace Employer Branding
The regional Employer Brand “Bien en Alsace” brings together businesses, local authorities, and economic partners in Alsace to embrace common values and collaborate in attracting, retaining, and nurturing talent.
“Feeling good in my job + feeling good in my life = Feeling good in Alsace !”
This initiative promotes strong cooperation among companies, local authorities, and economic partners, focusing on crucial factors that need the collective effort of the entire ecosystem throughout the employee experience:
This approach addresses key issues such as job visibility, regional exposure, housing, mobility, and local integration.
It operates on two levels:
- Regional Level: Actions that benefit all businesses across Alsace.
- Local Level: Each community creates and implements a tailored action plan to address the specific needs of businesses in their area.
Who is the initiative for?
“Bien en Alsace” is aimed at:
- Businesses in Alsace
regardless of size or sector.
- Alsace territories
municipalities, intermunicipal communities, and urban communities. These entities can initiate and manage action plans suited to their local needs.
- Alsace partners
public employment services, industry associations, chambers of commerce, OPCOs, employment and training organizations, and private companies. All entities involved in the employee journey are encouraged to participate.
Participation in the initiative requires a commitment to shared values and a genuine willingness to contribute.
What are the benefits of getting involved ?
- Join a collective effort: Share your challenges and learn best practices.
- Play an active role: Contribute to shaping and executing proposed actions.
- Boost your own Employer Branding: Strengthen your regional presence.
- Access valuable tools: Utilize resources for communication and HR.
- Increase your visibility: Benefit from promotional activities linked to the initiative.
How to get involved?
Commitment is formalized by signing a charter.
Participation is free and signifies a mutual commitment to the initiative and its actions.
You are not required to engage in every proposed action; you can choose the initiatives that best fit your needs.
Testimonials
“Trench France was immediately drawn to the Bien en Alsace initiative. This program assists companies throughout the recruitment process by connecting them with the right stakeholders, organizations, and resources to ensure the smooth integration of new employees. It also aids in employee retention by providing updated information about the region’s advantages. Trench France, along with other companies, has had the opportunity to voice its needs regarding recruitment and attractiveness. We are pleased with this initiative and look forward to continuing our support and contributing to its success.”
– Anne VOGEL, HR Director, Trench France
“As an HR Manager, I support this initiative because I believe in the shared ‘Alsatian’ values and the appeal of our beautiful region. I hope it will help us develop our Employer Branding to attract and retain talent, giving us a competitive edge over the German job market. For me, “Bien en Alsace” should show potential candidates that our company offers evolving careers in a pleasant work environment and a great place to live.”
– Nathalie STEHLY, HR & Purchasing Manager, Euroservices Partners
Toolbox
Several resources are already available to enhance the visibility of Alsace and provide relevant information to people interested in moving there. These resources are made available to Alsatian companies to support them in their recruitment and talent retention processes.
At the moment, they are available in French only.