Choose France 2025: over €230 million foreign investments in Alsace

At the international Choose France summit held on May 19, 2025, in Versailles, Alsace stood out with the announcement of several major foreign investment projects. These initiatives, led by global industry leaders, highlight the region’s strong appeal and its commitment to both ecological and industrial transformation.

CAF expands its footprint in Reichshoffen

Spanish company CAF, a specialist in rail equipment and low-emission buses, will invest €50 million over the next five years in its facilities in Reichshoffen (Bas-Rhin) and Bagnères, located in the Grand Est region. The investment aims to triple production hours and create 200 new jobs by 2028. With a quarter of production destined for export, the Reichshoffen site will notably manufacture the next-generation tramway for the city of Hanover, Germany.

DP World launches a green logistics hub in Ottmarsheim

Emirati logistics giant DP World is set to invest €140 million in a new 90,000 m² logistics park in Ottmarsheim (Haut-Rhin), strategically located near the German and Swiss borders. This intermodal site, connected to both the Rhine River and the rail network, will help reduce the carbon footprint of freight transport. The project will create 150 direct jobs and boost Alsace’s competitiveness in the logistics sector.

Mars upgrades its Haguenau facility

American food conglomerate Mars is continuing its investment in France with a €43 million modernization of its Haguenau (Bas-Rhin) site. The funding will support innovation, digital transformation, and the company’s Net Zero goals, while also reinforcing local employment.

ADIRA has long played a key role in supporting foreign investors in Alsace, whether for new business setups or expansions of existing operations. This work is carried out through a dedicated task force involving the Region, the State, local authorities, and numerous partners, including the national agency Business France and the regional agency Grand Est Développement.

These investments are a testament to Alsace’s economic vitality and its ability to attract high value-added industrial projects. With its strategic location, industrial expertise, and strong commitment to sustainable development, Alsace is positioning itself as a key hub for future-oriented industries.

“These projects reflect our ambition to make Alsace a center of excellence for sustainable mobility, green logistics, and responsible industry,” said Franck Leroy, President of the Grand Est Region.