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Organised by the Consulate General of France in Hong Kong and Macao in partnership with Business France, each year the French May and the French Gourmay festivals attract several million visitors. With 120 events, these rank among Asia’s leading international festivals. For the 2016 event, the spotlight was on Alsace as the only region representing France’s art of living, gastronomy and culture.
An Alsatian delegation led by André Reichardt and Marie-Reine Fischer, who are respectively President and 1st Vice President of the Agence d’Attractivité de l’Alsace, held numerous professional meetings, canvassed investors and met with Hong Kong’s main media. Among the press coverage should mention the full page devoted to Alsace in The Standard, Hong Kong’s leading English-language newspaper, focusing on economic, international and lifestyle matters.
This daily newspaper has a loyal readership of almost 231,018 for its paper version and an impressive number of visits to its online version with more than 1 million page views per month.www.thestandard.com.hk