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The Brand and Networks department exists to raise the profile of the Alsace brand and develop it both within the region and beyond. It is involved in coordinating projects carried out by the various influence networks (Alsace Ambassadors, International Union of Alsatians, and others) and via social media. The department manages the “Alsace Excellence” label and has been wholly responsible for setting up and marketing the new .alsace domain name.
All expertise relating to “clients” is centralised in the Tourism Promotion and Economic Prospection Department. It is used to inject new, externally generated added value into the region, by attracting new businesses or developing partnerships between Alsatian and international businesses and institutions. In the sphere of tourism promotion, the department defines an annual commercial strategy for each market and implements actions targeting professionals and the general public.
The Communications and Press Relations Department sets the communications strategy for the agency as a whole. It manages the brand usage code and supports the various departments in their projects. It works to ensure consistency between the institution’s global vision and the agency’s marketing priorities. It acts as a spokesperson for the Alsace region and manages institutional, national and international press relations.
The Inbound Quality Department underpins the Agency’s work to position the region by reinforcing inbound tourism. It runs the network of 49 tourist offices and manages a sizeable database of tourist information entitled “Lieu d’Echange de l’Information – LEI” (information exchange facility).
The Regional Development Department is composed of specific expertise located within Alsace Public Procurement and the Regional Tourism Observatory.
Alsace Public Procurement informs, trains and supports companies working with the public sector and helps them access the funding available to them. The Regional Tourism Observatory supplies public and private players in the tourism sphere with the information and analyses they need to operate and develop. Relevant data, analyses and reports are available at www.clicalsace.com